The REAL Future of Marketing

In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Get a copy of Seth Godin's newest book "This is Strategy" here: https://seths.blog/tis/ Ready to level up together? 👉Founder's Mastermind for top founders: https://www.levelingup.com/founders 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com Connect with us! IG: https://www.instagram.com/ericosiu/ ⏰Timecodes ⏰ 00:00 - Understanding Modern Marketing Misconceptions 02:52 - The Philosophy of Strategy 05:47 - The Importance of Focus in Marketing 09:04 - Games and Infinite Play in Business 11:57 - Empathy and Its Role in Strategy 14:47 - Navigating Systems in Business 18:05 - The Power of Time in Strategy 21:00 - Generosity and Authenticity in Business 23:50 - The Strategy Behind Book Publishing 29:10 - The Journey of Writing and Its Impact 31:35 - The Birth of Email Marketing 35:48 - The Importance of Focus in Business 39:55 - Understanding Long-Term Games 43:45 - The Transformative Power of AI 48:34 - Education and the Need for Change Agents 49:58 - Mastering the Art of Storytelling 53:50 - The Balance Between Hustle and Patience