TL;DR: To get more buyers, stop teaching “how”—focus on “why” the problem matters.
Outline & Summary
Core Idea
- Teaching people how to solve problems (educational content) grows your audience, but doesn’t necessarily increase sales.
- When you show people how to do things, they may just do it themselves—no need to buy from you.
“You’re showing them that they don’t need you. They can take your advice and try to fix the problem themselves.”
Shift Your Focus: From “How” to “Why”
- Instead of giving step-by-step guides, help your audience understand why the problem is important.
- When people care about the problem, they’re more likely to seek real solutions—and pay for help.
“Instead of telling people how to solve a problem, help them understand why the problem matters.”
Challenge Beliefs
- Many people don’t realize they have a problem, or don’t think it’s a big deal.
- Challenge their thinking—make them question their beliefs and see the bigger picture.
“Make them question their beliefs. Help them see the bigger picture.”
Show Value, Not Just Solutions
- Focus on the value of what you offer, not just free advice.
- Position yourself as a guide to real results, not just another tip-giver.
“You’re not just giving away solutions. You’re helping people see why the problem is important.”
Actionable Takeaway
- Stop creating educational content that teaches “how.”
- Start creating content that explains “why” the problem matters, challenges assumptions, and shows the value of your solution.
“When you do this, your audience will see you as someone who brings real value. They’ll want to buy from you because they believe in what you offer.”
